American Specialty Car Exhibit

Detroit, Michigan

Summary

  • Title: American Specialty Car Exhibit
  • Subtitle: Detroit, Michigan
  • Phase: complete

Description

The design of this automotive exhibit for the North American International Auto Show defined itself purely as canvas. Manipulating a contiguous surface, the morphological character denied orientation favoring a specificity for how a canvas could display the design work presented. Concept vehicles, print art, and literature would be arranged with a variable flexibility on the undulating landscape. In particular, vehicles site themselves against the slope, highlighting their forms against the reflective white surface of the canvas.