West Bloomfield, Michigan
As the only official Ferrari Dealer in the State of Michigan, Cauley Ferrari operates as a regional destination for exotic car enthusiasts. Located along a major arterial in the greaterDetroit region, the renovated dealership intends to convey the spirit ofFerrari to vehicular by-passers. The fluid forms shape an entry sequence with a sense of motion and speed frozen in time. The ground floor renders a transparent relationship to the street, pulling the eye to a showroom floor that resembles museum more than dealership.
The sinuous lines of the mezzanine level resemble the sensual nature of the Ferrari brand and frame key display portals for signature vehicles in prominent locations. The glazed boxes protrude from the façade, inviting visitors to participate in a unique car buying experience, and catch a glimpse of the pride of Italy itself.